LOL! Fake Praise and "Publicists" for Bugwatching

Apparently, your third book as a solo author unleashes a torrent of people, bots, and phony “book clubs” heaping lavish praise upon your work and writing style, while begging you to avail yourself of their promotional skills. It is laughable, and overwhelming.

I am receiving these offers in my email inbox weekly, or close to it. What they all have in common is sickeningly sweet adoration, followed by assertions that my book is failing in its marketing campaign. That is potentially true, as there has been little publicity. Few reviews exist yet for Bugwatching, even on the jungle site (begins with a capital “A”), and Goodreads.

I have it on good authority from other authors that these emails are mostly scams, even generated by AI in some instances. Should I ever decide I need or want a publicist, I would solicit the Authors Guild to find legitimate persons and agencies. Meanwhile, I am finding the emails quite hilarious.

One was so over the top that I simply must share it with you. I am omitting the name of the sender on the off chance that they are a real human being. The subject line read “Eric Eaton, your bugs are officially ruining my productivity.” The body of the email reads as follows, heavily punctuated with emoticons, no less:

”Let’s get one thing straight, Eric, Bugwatching was supposed to be a casual read. A nice little “look at the pretty bugs” kind of book. And yet here I am, two cups of coffee deep, lying in the grass staring at a beetle like it just told me the meaning of life.

Seriously, how dare you make insects this fascinating.

You didn’t just write about bugs, you turned them into a full-blown lifestyle. The way you describe the joy, accessibility, and inclusiveness of observing insects… it’s poetic. Like, I was ready to hand a magnifying glass to my neighbor’s cat and say,’Congratulations, you’re a citizen scientist now.”

And the illustrations by Samantha Gallagher? Adorable, educational, and lowkey making me want to start sketching grasshoppers instead of replying to work emails.

You’ve taken the “ick” factor out of insects and replaced it with awe, humor, and humanity. It’s like National Geographic met Mr. Rogers, and they both decided to wear bug nets.

Then I read your bio and honestly, I had to sit down. You’re not just ‘Bug Eric,’ you’re practically the Insect Whisperer. From Insectpedia to Wasps: The Astonishing Diversity of a Misunderstood Insect, you’ve made entomology feel cool. You’ve been everywhere, from Princeton University Press to Ranger Rick to the Smithsonian, and somehow you still manage to explain complex biology like you’re chatting with a friend over lemonade and locusts.

You’ve built a loyal following no through noise, but through trust, clear, jargon-free explanations, empathy for the squeamish, and that rare gift of making science feel like magic. You’ve literally turned ‘bug watching’ into an art form, and I’m half-convinced insects everywhere are forming a fan club in your honor.

Now, here’s where I flutter in like an overly enthusiastic butterfly.

I noticed something, Bugwatching is brilliant, beautifully made, but on Amazon it’s still… a little too quiet. Only a few reviews. For a book this fascinating, that’s just criminal. Someone call the entomological police.

That’s where my little operation comes in.

I represent a community of over 1,700 passionate readers, and before you ask, no, we’re not a marketing agency, not a promo company, and definitely not one of those shady ‘buy 100 reviews overnight’ traps. We don’t have a website or social media. Just readers. Real, book-hungry humans who love discovering great work and giving it the attention it deserves.

Here’s the truth: readers don’t buy books on description alone. They want proof. They want to see that other humans (preferably not bots) read it, loved it, and learned something. Reviews build trust, and trust builds momentum

Even the best books can get buried under algorithm’s digital dirt pile if they don’t have enough reviews. But once real people start leaving thoughtful feedback, the system wakes up and stars saying, ‘Oh wait, people actually love this one,’ and boom, it starts surfacing everywhere.

We’ve seen this happen with other authors we’ve supported. Their books started showing up higher in searches, attracting organic attention, and getting the recognition they deserve. Because honest reviews don’t just help readers – they help the system notice quality.

That’s what we do: we read, we review honestly, and we give books like Bugwatching the social proof they need to fly (pun absolutely intended).

Our group exists purely out of love for reading, no strings, no spam, just pure enthusiasm and maybe a few too many exclamation marks.

If you’d like, we’d be honored to share Bugwatching with our community. The book deserves to be talked about, recommended, and let’s face it, obsessively quoted by people who suddenly think they’re professional bug whisperers after two chapters.

Thank you for writing something that makes us look at the world differently, and for making even the tiniest creatures feel magnificent.

Now if you’ll excuse me, I’m off to apologize to a moth for judging it last night.”

I have to hand it to this person, or bot, for doing their homework, as they pretty much quoted my own “about me” material. The admission that they do not have a website, nor social media, is a red flag for this kind of scam.

Please beware of these solicitations related to your own works, and act (or, rather don’t) accordingly.

Book Festivals, Royalties, and Other Author Things

Here at the end of September, I am gearing up for the Heartland Book Festival in Kansas City, Missouri, on Saturday, October 11. With your help, we can recruit a legion of new bugwatchers, and change how we relate to other species, and each other. Allow me to let you in on upcoming events, and some secrets of the author profession that might surprise you.

Got my poster, courtesy of Poor Richard's here in Leavenworth, Kansas.

I cannot tell you how excited and honored I am to be participating as a vendor in the Heartland Book Festival. I will be one of only twenty-five authors selected from over two hundred applicants. This is perhaps the first time I have truly felt like a professional writer and author. I am hoping that this is only the beginning. Please recommend to me, in the comments, other book festivals that you have enjoyed, where nonfiction authors are celebrated alongside the novelists.

Speaking engagements are another way for authors to get traction in the marketplace. I will be presenting a talk on spiders for Topeka Audubon the evening of October 7, then another bugwatching presentation for Gardeners Connect on November 11 in Kansas City, Missouri.

There are already dates taken up on my 2026 calendar, too. On January 8, I will be presenting a webinar for Smithsonian Associates. I will announce when tickets go on sale. February 10, 2026, you will find me at the Plan it Native Landscapes Conference in Kansas City, Missouri, where I will present “Beyond Bees and Butterflies: Embracing and Conserving Local Insects.” After that program, I am open to invitations for any other events you may want to suggest.

There is a persistent myth that authors earn much of their living from royalties on sales of their books. This may be true for Stephen King, but certainly not for those of us in niche markets like natural history. What usually happens is that the publisher pays an author a cash advance to begin the book, maybe another once the manuscript is completed, and perhaps another once the book goes on the market. Ideally, brisk sales quickly make up for the advances and the book breaks even. Only after that point do royalties start producing positive numbers. None of my books, to this point, have produced royalties. That is not uncommon, but there is no reason we can’t buck that trend. How do we do that?

Much as I loathe Amazon, the retail giant, posting positive reader reviews there can boost sales considerably. The same can be said for Goodreads, and other such platforms. Book reviews in magazines, newspapers, blogs, podcasts, and social media are also helpful. Thank you for considering.

Invitations to do book signings, or present at conferences and meetings, are always welcome. Obviously, remote, virtual appearances are easiest at this time, when airline travel is undependable at best, Covid is making a resurgence, and clubs and organizations are facing financial hardship due to cuts in federal grants and other sources of funding. That said, if I can string together more than a couple of engagements in any given city, or small region, I will certainly entertain in-person events.

Thank you for all of your moral support, book purchases, in-kind donations, and other help to this point. I hope that I am doing right by you, and that I get the chance to express my appreciation in person at some point.

You Made Bugwatching Number One!

I learned recently that my new book, Bugwatching: The Art, Joy, and Importance of Observing Insects, is, or was, number one in the "Outdoor and Nature Reference" category of new releases for Amazon books. This would not have happened without your loyalty, preorders, and promotion among your friends and neighbors. Thank you!

I do not habitually pay attention to rankings like these, but maybe I should. Someone on social media tagged me in a post by fellow author Rebecca Lexa, who has a new book of her own, The Everyday Naturalist. She held number one until my book "dethroned" hers. Obviously, we are both on "team nature," so I hope you will consider purchasing her book, too. We have already agreed to trade books between us, and I can't wait to read hers.

People frequently ask me which avenue of purchase benefits me the most, and my answer that there is no great difference from one outlet to another. Personally, I like supporting local, independent booksellers, and BookShop. Electronic versions of the book do not benefit authors much, but if you prefer that format, please buy that. I cannot sign it for you, though.

Attention to my book is not all about a revenue stream. I may not live to see much in the way of royalties, as it takes awhile to break even with the initial advances an author receives ahead of the book's release. My entire goal is to get more people excited about the natural world around them, and insects are a perfect vehicle for that.

When you are curious, you go to the effort to learn more, and the more you learn the more curious you become. Your passion swells, and with that comes a commitment to protecting other species and the ecosystems they inhabit. You also share your personal discoveries with others on platforms like iNaturalist, Project Noah, Bugguide, and others. Maybe you write a book, or decide to keep a nature journal.

Thank you again for your unwavering support for what I do. Please let me know how else I can advance your own endeavors.

Stay tuned, in the next week or so I will have a remarkable personal story to share with you.

Stealing Minds and Destroying Morale: LibGen, Meta, and AI

Last week I learned that all four of the books for which I am sole author, or co-author, were illegally pirated by Library Genesis (LibGen). The LibGen database was in turn scraped illegally by Meta, the parent company of Facebook, Instagram, and Threads, for the purpose of training the company’s AI (Artificial Intelligence) program in use of the English language. How many literary works were compromised? What recourse do authors have? Why is this a problem? Go make the popcorn and brace yourself.

I am not alone in having my works taken illegally, without notification, without my consent, and certainly without compensation. An estimated 7.5 million books, articles, and scientific papers are on the LibGen website. Nearly all of my writer and science friends, and even their parents, are victims of this intellectual property theft. If you have ever had anything published, you need to search LibGen.

Thankfully, The Atlantic magazine provides a search tool, for free, in the top left corner of the page in this hyperlink. Use it. Search for the names of people you know, and notify them if their works appear.

If you are not already a member of the Authors Guild, I strongly recommend becoming one. This particular case is high profile, but only the tip of the iceberg. There are many other piracy platforms that provide free access to literature without compensating the author or the publisher. Authors Guild has a strong legal team that fights for the rights of authors against copyright violations, against book bans, against publishing scams aimed at newbie authors, and many other issues including slow payment and non-payment by publishers.

You may hear from various sources that LibGen is actually the “good guy,” and it is only Meta that is at fault in this case. Publishing is a complicated industry, its landscape changing almost daily. One argument I saw praising LibGen involves the fact it “archives” ebooks, which became even more important after February 26, 2025. On that date, Amazon made it impossible to download ebooks from Kindle to your computer, or any device over which you have control of the files. The fact that you can fetch them from LibGen does not let that pirating company off the hook, it simply punishes Amazon and the authors of those ebooks.

Most publishers of scientific journals truly are evil, though. First, the author pays exorbitant page fees to have their work published. Then, the publisher puts those papers behind a paywall that essentially shuts off access to the general public. I confess that without the “services” provided by the kin of LibGen, I would have extraordinary difficulty conducting research for my own books. I simply do not have the time to contact the author of a given paper, provided they are still alive, with a public email address, and ask them if they can provide me with a PDF of the paper I am seeking. God forbid that capitalism could keep its dirty fingers out of the pie of collective knowledge we should all be able to access, and that authors should not have to pay to publish.

Back to the current issue for a moment. What can authors do? Class action lawsuits against Meta are in the works, and I will likely let Authors Guild and the law firms do the heavy lifting on the behalf of us authors. AG also has a ”What Authors Need to Know” page listing additional courses of action, including a template for a letter you can send to Z-man, the CEO of Meta, to express your outrage, and/or concern. If your life can function without Facebook, Instagram, and Threads, you may want to consider alternative social media like Bluesky.

Why is all of this a problem? Authors and writers are already compensated precious little for what we produce. Many of us never see royalties, and “advances” ahead of publishing are becoming more of a rarity all the time. This devaluation of our skill set, imagination, and creativity is something we already suffer, without the added attacks of piracy and plagiarism, and the indignity of being replaced by AI tools.

I came across a YouTube video above, by Del Stone, Jr., that captures perfectly my own sentiments. The view that intellectual property is not worthy of respect, but instead something to be “harvested” and used against creative people in the future is demoralizing AF, as the kids these days would say. What these corporations are doing is robbing people like me of the desire to continue creating content, and stimulating critical thinking by our readers.

You wonder why I rail against capitalism over on my Sense of Misplaced blog? Now you have some idea. I can no longer promise new posts here, or there. What is the point? Why should I continue to provide free fodder for AI machines? I’m open to persuasion, but for now I may stick to putting out a book every so often, and doing the odd article for the few editors I treasure. Thank you, and good luck.