Monday, May 23, 2022

Getting the Messages Out There

The greatest challenge for an author may come after the book is published, when you have to take an active part in marketing the finished product. Modesty must be set aside, and nervousness overcome, in making media appearances. This is when imposter syndrome attempts to assert itself, but then you remember all the research you did, and that science is changing all the time. Any anxiety is a small price to pay for the opportunity to broadcast positive messages about the natural world, and inspire the changes we need to make for enhanced biodiversity.

I was recently invited to be a guest on a major media platform, and a wonderful science podcast. Both were rewarding and humbling experiences.

AccuWeather, Inc. is a familiar media company that furnishes weather forecasting services globally, including watches and warnings for severe weather. They supplement this information with other scientific topics, and I was asked to talk about the relationship between insects and humanity, for about seven minutes:

Click here for the video

I’d like to thank host Adam Del Rosso for making me feel comfortable and explaining everything that would happen before, during, and after we made the recording. I would also like to compliment the AccuWeather graphics department for inserting some lovely video footage to complement our conversation.

Earlier in the month I interviewed with Michael Hawk, host of Nature’s Archive podcast, for episode #44.

Michael recognizes the complex landscape of environmental issues, and how they are intertwined, so our conversation covered many seemingly disparate topics. If any part of the episode strayed into “stream of consciousness” territory or went off the rails, that was no fault of Michael’s.

I have received much positive feedback for these two appearances, but please be assured I am not simply “saying all the right things” or being politically correct in asserting that the field of entomology needs to be more inclusive and diverse. Talking is easy, action is not. I am doing my best to actively promote the work of scientists and science communicators who are not from conventional demographic categories. I’ll have more to say about that as my behind-the-scenes activities on projects eventually reach the public.

Thank you for your continued investment in this blog, please know you are appreciated.

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