Showing posts with label sci-comm. Show all posts
Showing posts with label sci-comm. Show all posts

Sunday, April 21, 2024

Book Review: Insectorama

One of the benefits of having written one or more books is that as an author you are then presented with opportunities to review proposals, manuscripts, and published books by other writers in your realm of expertise. The most recent book to cross my desk in this way is Insectorama: The Marvelous World of Insects, by Lisa Voisard. I could not be more favorably impressed.

Insectorama is promoted as a juvenile literature, and it won the JP Redouté Children’s Book Prize. It is a substantial work of 224 pages, suitable for adults, too. It is as close to a perfect introduction to insects, and their place in habitats, ecosystems, and human enterprise and culture, as I can imagine. The “North American edition” is what I received, a translation from the original French version featuring a European focus. The book is divided into three parts, beginning with a series of portraits of over eighty common insect species found in North America. The second part invites the reader to “Go on, take a closer look!” The third section presents several topics related to the life of insects, their enemies, why insects are disappearing, and how we can mitigate insect decline.

Voisard’s unique and stunning illustrations define the entire work. The renderings are bold and deceptively basic, without sacrificing much in the way of accuracy and detail. Food plants, prey, life cycles, and other context are presented, along with icons for the order the insect is classified under, the time of day the creature is active, and the habitat it occupies.

The only obvious mistake that I found was that the pupa stage, in every species depicted that has complete metamorphosis, was labeled as “nymph.” I suspect this is an error in translation from the French, not a fact-checking oversight. Entomologist Mathilde Gaudrea vetted the text, in fact, along with other experts.

The layout of the book remains its greatest strength. Every page, or every other page, is a different earthtone color, warm and inviting. The contrast with the insect depicted is therefore not stark and overwhelming. You are invited into the life of the creature, the flowers it visits, the aquatic realm it lives in, or the place it perches.

My admiration for this work extends to the marketing campaign surrounding it. I learned of the book from Izzy Krause at Myrick Marketing & Media, LLC, working for its client, Helvetiq Publishing, that produced this North American version. The blurb sheet was well done summary of the book and its mission to stimulate readers to view insects in a new and fascinating light.

By sheer coincidence, I am at work on a book that aims to achieve similar outcomes in recruiting new “bugwatchers,” and Insectorama helped me greatly by reminding me of approaches to observing insects that I have long since forgotten because they have become habit. I therefore recommend this book to science translators (science communicators, sci-comm people) as a good refresher when interacting with the public.

With so much sensationalized news, and misinformation about insects in this day and age, it is a delight to find a vehicle with a more subdued approach, that still manages to evoke fascination and excitement, wrapped in a little empathy for the tentative and squeamish among us. I hope it is a blueprint for future authors of natural history books.

Insectorama retails for under $30.00 U.S. It is hardbound, and weighty. I am also likely to consider other merchandise from Lisa Voisard.

Wednesday, February 14, 2024

"Bird Food"

Recently, in certain circles, insects have come to be defined as “bird food.” I was going to devote this post to describing why this is offensive, because it is, but it also occurred to me how hilarious this is, because it is that, too. Let us begin.

Western Meadowlark with sphinx moth caterpillar

The first question that may come to mind is, “What is not bird food?” Like pretty much all animals, birds need protein matter to grow, and fats and carbohydrates to burn for energy. Berries, seeds, insects, and small vertebrates are all on the menu for at least some birds. There is obviously the need for resource partitioning among them all in any given habitat or ecosystem.

Spiders. Insects are spider food, but we do not want to bring those arachnids center stage, because they are even more revolting than “bugs.”

Heck, back in the day, we were probably bird food. Some five hundred years ago, the now-extinct Haas Eagle, known in legends of the Maori as te Hokioi or Pouakai, is thought to have been capable of killing human children. It was a real bird, but there are obviously no firsthand accounts of its predatory behavior. At least we did not encounter the giant, flightless “terror birds,” members of the long-extinct family Phorusrhacidae, which ruled parts of modern-day South America during the Cenozoic era, pre-dating humans by a wide margin.

Turkey Vultures

According to the old cinematic and television westerns, dead people were frequently bird food. If old Festus hadn’t been seen for a while, the other cowboys would go looking for him. The next camera shot would be of vultures wheeling high above, and you knew that, sadly, they had found him. Today, we understand that vultures circling overhead means they are riding thermal updrafts. If they start descending, you know that they spotted poor Skippy.

Furthermore, insects are food for nearly every other organism. They are, arguably, more important to bats than birds. More important to anteaters, the aardvark, aardwolf, certain bears, marmosets….You get the picture, it is a complex network. Spiders. Insects are spider food, but we do not want to bring those arachnids center stage, because they are even more revolting than “bugs.” Please.

A crab spider female, Misumena vatia, with an arctic butterfly, Oenis sp.

The basic message I am sending is that to single out insects in particular as “bird food” is silly at best, and misleading at worst. Framing insects as bird food is, however, easily converted into memes, and other over-simplified media services. We are doing the natural world a disservice by dumbing-down its complexities, and certainly by turning other organisms into one-dimensional entities. We do not approve when other humans are racially-profiled, stereotyped, and pigeon-holed. Right?

Whatever it is that birds do for you, in visceral and emotional terms, is what insects do for me.

I get it. The bird food message is an attempt to convince homeowners and gardeners to landscape with native plants to feed the caterpillars and other insects that in turn feed the birds. That works on those who already understand the way nature works. Most people do not. Will they tolerate insects more now because “my [bugs] bring all the [birds] to the yard*?” Maybe, but not likely, and any necessary application nuances for their particular biome will be lost on them.

A much better message would be one lodged in economics. The average household can save an enormous amount of money in maintenance, and possibly water use, by replacing lawnscapes and ornamental plants with native grasses, forbs, shrubs, trees, and vines. Everyone can comprehend that dispensing with the mower, fuel or electricity for it, and expenditures on fertilizers and pesticides is a “win” for their pocketbook as well as the planet.

Chipping Sparrow and queen Western Yellowjacket

The overriding problem, from my perspective, is that categorizing insects as bird food demeans any other human interest in insects. It prioritizes “your birds” over “my insects.” That air of superiority is what is offensive. Whatever it is that birds do for you, in visceral and emotional terms, is what insects do for me. Please understand that, and respect that my passion for insects is no less admirable and valid than your enjoyment of birding.

* Modification of the lyric “milkshakes bring all the boys to the yard,” from “Milkshake,” a song by Kelis.

Monday, May 23, 2022

Getting the Messages Out There

The greatest challenge for an author may come after the book is published, when you have to take an active part in marketing the finished product. Modesty must be set aside, and nervousness overcome, in making media appearances. This is when imposter syndrome attempts to assert itself, but then you remember all the research you did, and that science is changing all the time. Any anxiety is a small price to pay for the opportunity to broadcast positive messages about the natural world, and inspire the changes we need to make for enhanced biodiversity.

I was recently invited to be a guest on a major media platform, and a wonderful science podcast. Both were rewarding and humbling experiences.

AccuWeather, Inc. is a familiar media company that furnishes weather forecasting services globally, including watches and warnings for severe weather. They supplement this information with other scientific topics, and I was asked to talk about the relationship between insects and humanity, for about seven minutes:


Click here for the video

I’d like to thank host Adam Del Rosso for making me feel comfortable and explaining everything that would happen before, during, and after we made the recording. I would also like to compliment the AccuWeather graphics department for inserting some lovely video footage to complement our conversation.

Earlier in the month I interviewed with Michael Hawk, host of Nature’s Archive podcast, for episode #44.


Michael recognizes the complex landscape of environmental issues, and how they are intertwined, so our conversation covered many seemingly disparate topics. If any part of the episode strayed into “stream of consciousness” territory or went off the rails, that was no fault of Michael’s.

I have received much positive feedback for these two appearances, but please be assured I am not simply “saying all the right things” or being politically correct in asserting that the field of entomology needs to be more inclusive and diverse. Talking is easy, action is not. I am doing my best to actively promote the work of scientists and science communicators who are not from conventional demographic categories. I’ll have more to say about that as my behind-the-scenes activities on projects eventually reach the public.

Thank you for your continued investment in this blog, please know you are appreciated.